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Selling Green 101 | Communication By Design
PORTFOLIO > Project Profiles > Selling Green 101

Custom e-Learning: Sales & Product Training

When the National Association of Electrical Distributors (NAED) decided to build an original online curriculum to help their members navigate emerging “green” markets, they brought in veteran instructional designer Jan Niehaus, who just happened to be already steeped in “green.”

After mining NAED’s proprietary research conducted by sustainability expert Jerry Yudelson, she designed and wrote five distinct online e-learning courses:

 

“I highly recommend Jan …”

Wes Morgenthaler, Instructional Designer/LMS Administrator for NAED tells the story:

“Jan provided instructional design and writing services for one of our online training programs, Selling Green 101.  It was a pleasure working with Jan from start to finish.

“Despite our aggressive development schedule and limited resources, Jan’s work was of the highest quality throughout the duration of the project and she brought a lot of enthusiasm and creativity to the project with her ideas for engaging learning activities, imagery, and marketing.” Read Wes’ complete testimonial

Click on the course titles above to see excerpts from these highly successful “green” courses.

For several years, Jan has also written cover stories,  features, and the “Green Channel” column in NAED’s award-winning magazine the Electrical Distributor. Take a look at some of her recent tED articles.